Design and Brand

For the last quarter-century, I’ve fell in love with brands and designs…
The moment that I could differentiate toys- the authentic Transformers from the knockoffs, I fell in love with brands. The day that I knew that Star Wars action figures lived in a different world than my He-Man action figures. Yet, they all could coexist in a world called my imagination. A brand lives in the imagination. Intuitively, we all know what a brand is. It’s far more than a logo, a physical form, a permeated manifestation. And it’s beyond the creation of an object, product, service, idea, or institution. A brand is the connection of our souls to this world, which guides us to build and categorize understanding. It lives in the minds and hearts of individuals and travels along the brainwaves and higher frequencies of the soul. It is birthed from stories and experiences that, over time, create feelings that are the catalyst of understanding. When enough people share those feelings, the brand comes to life. It becomes an apparition of our collective consciousness that haunts are longings. Continue reading Design and Brand